Image based social juggernaut Pinterest announced the introduction of a search advertising function to their website last week. This is obviously big news to affiliates who are always looking for new traffic sources.
Google has long been the undisputed king of search advertising, but other sites and platforms like Pinterest are seemingly beginning to covet some of that kingdom’s wealth.
Pinterest said that its users utilize their platform to research products for up to three months before making a large purchase. This activity is the catalyst for implementing a search advertising platform, because the opportunity for marketers to advertiser to new potential consumers is so apparent based on that data.
In their post on business.pinterest.com announcing the news, Pinterest had the following to say about the new advertising platform:
“Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options. And we’re continuing with our ongoing commitment to promote relevant content that makes Pinterest better for everyone.”
For now, Pinterest is only testing the new system with several big brand companies such as eBay, Garnier, Target, and Home Depot. This is to ensure they’ve fine tuned and developed a proper algorithm before allowing the masses (including affiliates) full access. However, once this happens, it could open up a new unsaturated market for affiliates to promote campaigns that allow search advertising in an environment that sees TWO BILLION searches every month. Stay informed to find out when their search advertising will be openly available.