The beginning of a new year means an opportunity to start fresh and reflect on personal growth, and that same approach can be followed if you’re an affiliate marketer. You likely have an understandable desire to make more money in 2018 than you did in 2017, and we’d like to do what we can to help make that a reality.
Deciding what niche(s) to stick with and which new ones you should explore is a decision that any affiliate, new or experienced, will continually make in their online careers. It’s also a decision that can have a significant impact on your success, and it may be on your mind even more as you set your goals for a new year.
With such an overwhelming quantity of niches and offers available to promote, and new ones constantly rising in popularity, making a choice can seem like a daunting task. We’re going to provide you with some advice that will make this process more organized, setting you on a path to choosing the niche that best compliments you as you begin your year.
Turn Off the Noise
Your plan should never be to simply google “what’s the hottest niche in affiliate marketing in 2018?” You’ll just find yourself feeling bombarded with conflicting widespread information of questionable accuracy. Doing some research and making your own calculated decisions is a wiser approach. What works for one affiliate isn’t going to necessarily work for you, as this decision will be partially based on your own preferences and capabilities. Learning to filter information can greatly improve your efficiency when doing any kind of research in affiliate marketing.
If you’re adamant about hearing some specific suggestions from other affiliates, instead utilize affiliate marketing forums and other communities where you can openly ask questions and receive feedback. You’re more likely to get up to date information on what your contemporaries are doing, which you can then use as part of your overall research that your decision will be based on.
Although a heavily saturated niche market may seem wise to avoid, it’s important not to over-emphasize the importance of “getting in first”. Choosing an obscure niche that you’re unfamiliar with could end up wasting you time if the consumer base is too small, regardless of how well you’re setting up your campaigns.
Just because “retired dad candle lovers” is untapped, doesn’t mean you should start throwing down hundreds of dollars a day on PPV traffic in that niche promoting candle offers.
Competition can be a sign of a prosperous market, and you can utilize online tools such as Google Trends to help you determine the popularity of a niche and how it compares to others over time.
Put Your Passion First
If possible, promote what you know and love.
Promoting offers within a niche you already have a passion for can give you a massive advantage over other affiliates who lack that interest. If you’re passionate about a product or industry, you’re more likely to understand it’s appeal. This is useful in answering some important questions that inevitably arise whenever you’re planning on promoting an offer in any niche.
Why are consumers attracted to this?
What keeps them gravitated towards it long-term?
What knowledge do I have that could help me stand out?
If you’re a pet owner and are obsessed with your pet’s diet and nutrition, you’ll have an advantage when promoting healthy pet food offers over your dog-less affiliate brethren. You’ll have a better idea of which brands and campaigns have greater converting potential, while being more likely to dedicate time testing different ideas since it’s something you care about outside of affiliate marketing.
As we mentioned earlier, you need to ensure that what you’re passionate about isn’t too small of a niche. Make sure that relative CPA campaigns for this niche actually exist, and do some research to see if there’s a consumer base substantial enough to make running campaigns profitable.
Tested and True
There are broad "evergreen" niches that stand the test of time and continue to be profitable for affiliates. The number one reason why is because they have a constant flow of repeat buyers who continue to purchase these products or services time and time again.
If you’re struggling to find a new niche you’re comfortable promoting offers in, starting out with one of these larger stabilized niches and then reducing it down to a more targeted sub niche can be an effective strategy to get you moving in the right direction.
The following are some examples of those. We've also provided a few MaxBounty campaigns that convert well for our affiliates within each niche.
Health & Beauty
• Fat burning supplements
• Fitness/diet programs
• Skin care products
• Muscle enhancers
High Converting Offer: Slim Trim 2000 – Weight Loss- US - $76 CPA
• Payday Loans
• General Loans (Auto, etc.)
• Credit Scores
High Converting Offer: Zippy Loan - $44 CPA
• Different geographical locations
High Converting Offer: Survey Junkie – US – $1 CPA
From the above niches, you can begin using some creativity to think of sub-niches and angles that will allow you to combat oversaturation.
If you’re promoting weight loss offers you could promote within a sub-niche of ‘Men over 40 looking to lose stomach fat’, or if you’re promoting auto loans you could test an angle of ‘newly graduated students looking to buy their first car’. You know there’s money to be made in the niche, you just need to find smaller gaps within it where there are consumers ready to make a purchase or complete an action who haven’t been reached yet.
You’ll need to also consider how you plan to obtain traffic as well when choosing a niche. You may have difficult finding offers in some niches that allow certain methods, or perhaps the action that is required for a conversion would be difficult to obtain with your preferred traffic source. This would be a great instance where you could utilize your Affiliate Manager to gain further direction.
Use Your Judgement
There’s no simple formula for choosing a niche that will be profitable, but the above suggestions should improve your chances of finding one while saving you time. Research the right way, try to promote within your passions, and don’t be afraid to promote within niches that have a history of making affiliates money.
Each time you go through this process, you should try to learn something new that will expand your knowledge and improve your efficiency long-term. Recognizing trends while understanding what works best for you, will ultimately make you more confident whenever you decide to run campaigns in a new niche.