PROMOTIONS, UPDATES, AND EVENTS

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11 AUG 2016 - Industry

Pinterest Returns as Social Option for Affiliates

Pinterest and affiliate marketing have always had a bit of rollercoaster of a relationship at best. Some have claimed it’s not an effective traffic source while others have padded their wallets utilizing it as just that.

Regardless if you’ve found it an effective means for obtaining traffic or not, once Pinterest removed the ability to post affiliate links, the social platform’s usefulness to all affiliates obviously bottomed out. In the last few months that has changed, as has Pinterest’s minds on allowing affiliate links.

Pinterest’s initial reasoning behind removing affiliate links was because they believed spammers were abusing them, which is a fair reason for doing so. Since then, they claimed they have bolstered their detection system, making it easier to distinguish between legitimate affiliate links and those leaning towards spam territory.

Besides the ban being lifted, not much has changed or will change If you’re an affiliate looking to promote offers through Pinterest, as Adelin Cai – Pinterest’s Head of Policy, states below.

“If you use affiliate links on your site, you don’t have to do anything differently—just keep on Pinning as usual.”

The company seems to understand that there is business to be made by allowing affiliates to use the platform for promotion, and that there are users who are doing so honestly. This is good news for anyone who was previously using the site to promote offers at MaxBounty, or perhaps you never had the chance to try using it the first time around. If you’re looking to try something new with an offer that allows social traffic, this could be a great choice.

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03 MAY 2016 - Industry

The 6 & Drake (Hotel) Host MaxBounty and More at STM Networking Event

It’s getting hot up in The 6 this weekend as MaxBounty and other industry professionals head to Toronto for STM’s Local Network Event. Everything kicks off at of course 6pm on Friday at the Drake (no relation) Hotel’s Sky Yard in Toronto. The first round of drinks are even on the house!

Affiliate Manager Brody Curtis will be MaxBounty’s rep at the event, and this is a great chance to talk with someone from the company face to face if you’re able to make it to Toronto. Whether you’re interested in becoming an affiliate or advertiser at MaxBounty, want to discuss improving your promotion strategies, or have questions about specific campaigns, we’d love to help you while creating or strengthening a relationship at the same time.

If you’re part of the Stack That Money forum and in the area, you may already know all about the event, but this networking is open to non STM members as well. We’d especially be happy to meet some other fellow Canucks, as affiliate marketing events in this area are typical sparse.

If you’re interested in coming you can find out more info at the event page here. You can also email Brody directly if you have any questions or want to let him know you’ll be attending and looking to meet up at the event.

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28 APR 2016 - Industry

MaxBounty to Attend Affiliate World: Berlin in July

This summer you’ll be able to meet MaxBounty for the first time at Affiliate World: Europe! We’re packing up our booth and ourselves and heading across seas to Berlin in July to exhibit at the globally renowned affiliate marketing mega conference.

We’re hoping that this provides the chance for our over seas affiliate base to come see us at a conference. We want to strengthen relationships with ALL of our affiliates and understand that the North American conferences may be difficult to attend for some. Nurturing current relationships is important to us, but so is creating new ones, so we also hope to meet with an entirely new geographic clientele.

The conference takes place July 18th-19th in Berlin, Germany at the Berlin Congress Center.

We’ll keep you updated on more information as the conference gets closer, and let you know how you can set up a meeting with either our Affiliate or Merchant team for the show. Don’t miss this opportunity to talk with the #1 voted CPA network on the planet!

Head to affiliateworldconferences.com for additional info on the event.

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18 APR 2016 - Industry

New Algorithm Could Affect Affiliates Using Instagram for Promotion

Instagram is one of the few remaining social platforms to maintain a chronological ‘newsfeed’, but they’ll soon be following the trend set by Facebook and Twitter before them. A post on the Instagram blog states that”To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.”

Essentially the content on user’s feeds is going to be re-ordered, aiming to deliver the contest the user is most interested in before anything. How is that going to be determined though?

It’s likely to be partly based on how user’s have interacted with each account previously, as well as it’s popularity among the general userbase and the specific posts that are being organized. If a user like’s a lot of posts from a specific account, then that account will be given priority on the user’s newsfeed. The time at witch the photo or video is posted will still have some bearing on it’s placement as well, so expect a chronological aspect to remain in the new algorithm.

How will this change the way Instagram is used as a traffic source in affiliate marketing?

If you use the photo-based social platform to aid in offer promotion, it’s possible you’ll need to re-strategize the type of content you post, depending on what you post currently. The biggest thing to take away from this is that engaging attractive content will become even more important in order to entice likes, and therefore a prioritized placement in your followers news feed. Increasing the amount of video content could be one way to increase engagement and to ensure you’re posts aren’t lost in the shuffle.

There’s no exact timeline for when this change will be implemented, but one could expect small changes beginning to happen over the next few months.

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07 APR 2016 - Industry

Why CPA is a Better Option Than AdSense for Site Monetization

It’s a long standing debate in online marketing, but maybe it shouldn’t be. Many people looking to monetize their website or blog will inevitably make a decision between Google AdSense and CPA (cost per action) affiliate marketing. They’ll weigh the pros and cons of both as most of us do when deciding between two options. We’re going to take it one step further though and tell you why we think CPA is the unanimous winner over a CPC (cost per click) model like AdSense.

Control

CPA offers you unprecedented control over what you’re promoting, and how you’re promoting it. A big problem with using AdSense is that you don’t get to decide what type of ads you’ll be displaying on your site. You could be operating a blog that is aimed at being the premier spot on the web for vegan recipes and animal awareness, but then AdSense provides you with a display ad for hunting apparel. Not exactly a match made in heaven. Now that’s obviously an extreme case, and AdSense does allow you to filter out keywords, but it’s still a problem that you’ll never need to worry about if you’re an affiliate at a CPA network like MaxBounty.

Networks allow you complete control to search through a library of campaigns, choose the one you want, and display it on your site. Most niches have multiple campaigns to choose from, with different angles and brands represented. YOU get to dictate what exactly goes on your site, and the more relative the ad is to your content, the less obtrusive it will seem to users.

ROI

Advertisers are willing to pay out a lot more for a desired action rather than a click. Utilizing CPA offers on your website provides a much higher ceiling than CPC ads like those run with AdSense. Although the user is required to do more, you’re opening up a door that allows you to make exponentially more money. Since there a variety of different actions that CPA campaigns can require for a lead to be generated, you’ll be able to choose which you think will work better for your site and niche. Whether it be a simple e-mail submit, or an offer that requires a sale, there’s more room for maximizing your potential and your earnings. You’re not even just limited to displaying ads to monetize your site, as other options such as offers that allow e-mail traffic can prove useful if you have a user list built.

Targeting

The biggest benefit of CPA exists when your website is attracting a specific demographic. Even better if that demographic visits consistently and is engaged with your content. If you understand your traffic and your audience, then CPA will allow you to take advantage of that knowledge better than anything else.

If your site deals with a very broad or vague topic, will many suggest that AdSense is a better option, but remember that CPA offers wider tracking options that will allow you look at what’s happening behind the scenes of your campaigns more closely. This leads to being able to draw more accurate conclusions of what you may need to change to improve your conversion rate.

Affiliate Management

The last reason why a CPA network is the best option for monetizing your site, is that you get a designated Affiliate Manager who will provide you with support and insight. They’re there to help you, and can steer you in a new direction if you find you aren’t seeing the results you desire. You won’t get this same one on one dedication with Google. Networks consider you important because you are, and there’s knowledge you’ll gain out of talking to your AM that simply won’t exist with using AdSense.

Obviously CPA is going to require more time and work, but the additional benefits that come out of that are beyond worth it. You are given control, and with that comes the ability to learn what works better, eventually leading to you making more money than what’s possible with a lower ceiling platform like AdSense.

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